A logo is a design. A trade mark or service mark is a legal right in that design and the name beside it. NEMBO designs the logo to be registrable. Zatra Consultants prepares the application pack. An advocate or registered agent files with BRELA.
For goods sold under their own name. Nice classes 1 to 34.
See the trade mark serviceFor services sold under a company name. Nice classes 35 to 45.
See the service mark serviceWhat the Client is worried about, and what the work carries to answer it. Two doors, one method.
Choosing a name that someone already owns.
The register is searched by class before any design starts, and names that clash are dropped first.
Not knowing whether a mark is a trade mark or a service mark.
Goods sit in Nice classes 1 to 34 and services in classes 35 to 45. The pack is prepared for the right group.
A logo that cannot be filed or printed.
Black and white, colour and vector files are delivered and tested at small size.
Paying for several parties without knowing who does what.
One table of roles, and government fees shown apart from professional fees.
A preliminary search by class, reported as research, not as a legal clearance opinion.
A distinctive logo built on the names that survive the search.
Black and white, colour and vector files, tested at small size.
Goods or services grouped by Nice class for the application.
Prepared by Zatra Consultants for an advocate or registered agent to file.
Clear space, minimum size and approved colours.
Zatra Consultants researches and prepares. NEMBO designs and delivers. An advocate or registered agent files with BRELA. The registrar decides.
The reason givenThe sign only describes the goods or services.
The reason givenThe mark is confusingly similar to an earlier mark.
The reason givenThe image is unclear or cannot be reproduced.
NEMBO does not decide registration. The registrar does.
The same logo and filing, three ways to get it.
| Other providers | Do it yourself | Zatra and NEMBO | |
|---|---|---|---|
| Order of work | Logo first, search later | Name chosen, then filed | Search, then design, then file |
| Artwork | One colour file | Whatever the designer sends | Black and white, colour and vector, tested small |
| Filing | Not covered | Filed alone, errors found late | Pack prepared for an advocate or agent to file |
| Fees | One bundled price | Unknown | Government fees and professional fees shown apart |
Time and cost figures are service targets stated in the written quote. They are not guarantees.
The NEMBO design fee and the Zatra preparation fee are quoted in writing and agreed before work starts. Government fees are paid to BRELA against a control number, are listed with their fee register ID, and are kept apart from every professional fee.
How a trade mark differs from a service mark, why the search comes first, and what the Court of Appeal said about ARIPO filings.
Trade mark search before logo designNembo ni ubunifu. Alama ya biashara au alama ya huduma ni haki ya kisheria katika nembo hiyo na jina lililo karibu nayo. NEMBO inabuni nembo inayoweza kusajiliwa. Zatra Consultants inaandaa mafaili ya maombi. Wakili au wakala aliyesajiliwa anawasilisha BRELA. Msajili ndiye anayeamua.
Kuchagua jina ambalo tayari ni la mtu mwingine.
Rejista inatafutwa kwa daraja kabla ya ubunifu kuanza.
Kutojua kama ni alama ya biashara au alama ya huduma.
Bidhaa ziko madarasa 1 hadi 34 na huduma madarasa 35 hadi 45.
Nembo isiyoweza kuwasilishwa au kuchapwa.
Nembo ya nyeusi na nyeupe, ya rangi na ya vekta hukabidhiwa na kujaribiwa kwa saizi ndogo.
Alama haisajiliwi kwa uhakika. Msajili wa BRELA ndiye anayeamua. Maelezo haya si ushauri wa kisheria; wakili au wakala aliyesajiliwa hushauri na kuwasilisha maombi.
Zatra Consultants Limited authors the content and checks the figures. NEMBO designs and delivers. The reply carries the written quote and the delivery time.
Zatra Consultants Limited: zatra.co. Business set-up and compliance for the brand's entity.
After the first search. The search removes names that clash so the design money goes into a name that can be registered.
No. A search reports what was found. Clearance is a legal opinion on risk, given by an advocate. The registrar decides whether a mark is registered.
No. The register changes, unregistered use can exist and the registrar examines each application on its own facts.
An owner can look at public records. An advocate reads the result for risk and gives advice on whether to file.
No. It shows legal names on the register of companies only.
It shows regional records. Law firm alerts report that a 2025 Court of Appeal decision did not enforce an ARIPO designation in Tanzania, so the national register is the one that counts. An advocate confirms the current position.
The owner searches the register first, has a distinctive logo designed, and files an application under the Trade and Service Marks Act, Cap.
The company searches the register, has a distinctive corporate logo designed, and files under the Trade and Service Marks Act, Cap.
A logo built around a name that clashes with a registered mark may never be registered, and the design spend is lost.
