For consultancies, schools, clinics, hotels, transport firms, contractors, software studios and professional practices. The corporate logo is designed to be registrable and to work on a door, a website, an invoice and a vehicle. An advocate or registered agent files with BRELA.
What the Client is worried about, and what the work carries to answer it. Services, Nice classes 35 to 45.
A rival may open with a near-identical name and badge.
The register is searched by services class first, and the application pack names the owner entity exactly.
A director may file in a personal name.
The pack names the company as applicant, with licence notes for group entities.
The logo may fail in one colour or at small size.
Stacked, horizontal, one-colour and black and white versions are delivered and tested.
The wrong class leaves the service uncovered.
The services list is grouped by Nice class, 35 to 45, and checked against what the company sells.
A preliminary search for the shortlisted names, reported as research, not as a legal clearance opinion.
Stacked and horizontal layouts, with a one-colour version for stamps and signage.
Black and white and colour files, plus a vector master.
Services grouped in classes 35 to 45 for the application.
Prepared by Zatra Consultants for an advocate or registered agent to file.
The same mark carried to the letterhead and email signatures, on request. See Letterheads and Email signatures.
Zatra Consultants researches and prepares. NEMBO designs and delivers. An advocate or registered agent files with BRELA. The registrar decides.
The reason givenThe sign only describes the goods or services.
The reason givenThe mark is confusingly similar to an earlier mark.
The reason givenThe image is unclear or cannot be reproduced.
NEMBO does not decide registration. The registrar does.
The same logo and filing, three ways to get it.
| Other providers | Do it yourself | Zatra and NEMBO | |
|---|---|---|---|
| Order of work | Logo first, search later | Name chosen, then filed | Search, then design, then file |
| Artwork | One colour file | Whatever the designer sends | Black and white, colour and vector, tested small |
| Filing | Not covered | Filed alone, errors found late | Pack prepared for an advocate or agent to file |
| Fees | One bundled price | Unknown | Government fees and professional fees shown apart |
Time and cost figures are service targets stated in the written quote. They are not guarantees.
The NEMBO design fee and the Zatra preparation fee are quoted in writing and agreed before work starts. Government fees are paid to BRELA against a control number, are listed with their fee register ID, and are kept apart from every professional fee.
How a trade mark differs from a service mark, why the search comes first, and what the Court of Appeal said about ARIPO filings.
Trade mark search before logo designKwa makampuni ya ushauri, shule, kliniki, hoteli, usafirishaji, wakandarasi, studio za programu na ofisi za kitaalamu. Nembo ya kampuni inabuniwa ili iweze kusajiliwa na ifae mlangoni, mtandaoni, kwenye ankara na kwenye gari. Gharama za serikali hulipwa BRELA kando.
Mshindani anaweza kuanza na jina linalofanana.
Rejista inatafutwa kwa daraja la huduma kwanza.
Mkurugenzi anaweza kusajili kwa jina lake binafsi.
Maombi yanaandaliwa kwa jina la kampuni kama mwombaji.
Nembo inaweza kushindwa kwa rangi moja au saizi ndogo.
Toleo la rangi moja na la nyeusi na nyeupe hujaribiwa.
Alama haisajiliwi kwa uhakika. Msajili wa BRELA ndiye anayeamua. Maelezo haya si ushauri wa kisheria; wakili au wakala aliyesajiliwa hushauri na kuwasilisha maombi.
Zatra Consultants Limited authors the content and checks the figures. NEMBO designs and delivers. The reply carries the written quote and the delivery time.
Zatra Consultants Limited: zatra.co. Business set-up and compliance for the brand's entity.
A trade mark identifies goods and a service mark identifies services. Both are registered under Cap. 326 by Nice class, goods in classes 1 to 34 and services in classes 35 to 45.
Most consultancies file in class 35 for business and management consulting, or class 42 for technology and design services. The advocate confirms the list against the services the company sells.
The applicant on the filing should be the entity that will own the brand. An advocate should advise on timing and on who files if the company does not yet exist.
No. Company registration records a legal name. Protection for a logo or service name needs a separate application under the Trade and Service Marks Act.
Not necessarily. A subsidiary can use a mark owned by the group under licence. The owner and licence terms should be decided and written down before filing.
No. Each country has its own register. A company that expands files in each market or uses a regional route that the target country accepts. An advocate advises on the route.
The owner searches the register first, has a distinctive logo designed, and files an application under the Trade and Service Marks Act, Cap.
The company searches the register, has a distinctive corporate logo designed, and files under the Trade and Service Marks Act, Cap.
A logo built around a name that clashes with a registered mark may never be registered, and the design spend is lost.
